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The Eden Project is a botanical garden visitor attraction in Cornwall, England, United Kingdom. Inside the artificial biomes are plants that are collected from all around the world. The biomes emulate a natural biome, and consist of hundreds of hexagonal and pentagonal, inflated, plastic cells supported by steel frames. I chose to rebrand them because of their futuristic approach to teaching sustainability, and their fusion of mixing the arts with nature. I created a way-finding icon system to navigate through the large structures, packaging, and event posters for their festivities. My approach for design is clean mono-weight lines that appeal to the geometric structures, combined with a subtle texture and playful colors that you find in nature or in their night life.
THE EDEN PROJECT CAMPAIGN
Role: Student | Professor: Jude Landry | University of North Texas
The Eden Project is a botanical garden visitor attraction in Cornwall, England, United Kingdom. Inside the artificial biomes are plants that are collected from all around the world. The biomes emulate a natural biome, and consist of hundreds of hexagonal and pentagonal, inflated, plastic cells supported by steel frames. I chose to rebrand them because of their futuristic approach to teaching sustainability, and their fusion of mixing the arts with nature. I created a way-finding icon system to navigate through the large structures, packaging, and event posters for their festivities. My approach for design is clean mono-weight lines that appeal to the geometric structures, combined with a subtle texture and playful colors that you find in nature or in their night life.