DESIGN WORKS REBRAND
Role: Graphic Designer | CD: Analise M. | Design Works at UNT Union
For this project I was assigned to rebrand the student unions print shop, Design Works. I was asked to create a new logo, collateral and brand book. The shop has an in-house design team, video team and printshop that is open to the public, students, faculty and alumni. Since the shop works in a digital and print space I was inspired by CMYK and RGB color. I used yellow and cyan to create a shade of green that would be the signature green-screen green. The shop Creative Director had employees paint hand painted signs all over the office space, so I created a pattern using manicules (hand signs) that could be painted on the shop entrance wall. I presented the new logo and brand in front of UNT Union leaders and received positive reviews. The name of the shop did not change but my logo concept did and the designers have continuously created meaningful and fun designs that reflect the brand beautifully. It was an honor to create something for UNT students, staff and alumni.