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TEGNA Be in good company.

Role: Senior Graphic Designer | AD: Jennifer L. | Marketing VP: Meredith C. | TEGNA & TEGNA Design Tank

2020-2021

For this project, I was assigned lead designer for the branding for TEGNA’s "Be in good company" campaign. This project gave life and a tone of voice to the TEGNA brand. TEGNA wanted to establish its voice as a friendly member of the local communities of which its news stations were a part. For this project, I established the use cases and brand guidelines for how the campaign would look once launched. I then designed deliverables for the brand that ranged from print to digital media. Print materials included new gear for our brand. Digital tools were developed, such as presentation templates, the website look and feel, digital advertising, social media graphics, branding across all socials, digital training guides, Zoom backgrounds, motion design, and graphics for video. I trained other designers and colleagues as we rolled out the branding and policed the brand as others started to use it. This campaign won several Hermes Creative Awards.