HANG Media Branding
Role: Senior Graphic Designer | Marketing: Liz P. & Jeanine W.
2024-ongoing
For this project, I was to rebrand HANG Media, also known as Let’s HANG Live. HANG Media is a startup company that provides premier virtual events alongside athletes, where you can watch the game, and on a second device, you can virtually chat face-to-face with athletes, celebrities, and influencers. During the event, you can ask questions live on camera, engage in trivia and polls for prizes, and chat about the game and what’s going on in the world of sports.
I focused on three main points for HANG when designing this system. 1) They are all about fan engagement and bringing fans closer to their sports idols. 2) They are all about sports and sports culture. 3) They are innovators and provide digital-first experiences through virtual watch parties. From these three pillars, the HANG Fan icon was created. The HANG Fan icon embodies all three concepts by showing a fan cheering, a face in a device, or a ball on one side of the court/field.
The contrasting nature of sports inspires the colors. Two teams battling it out, like the vibrancy of blue across from orange on the color wheel. The goal was to make their brand youthful, playful, and bold.
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